Why companies often turn to Tools to solve Problems (and why this isn't always the best approach)

In the business world, it's often said that technology is the driving force behind innovation and efficiency. So, it's no surprise that companies often turn to tools and technologies first when they're faced with problems or challenges. While the use of tools can certainly be valuable, it's important to understand why companies do this and why it's not always the best approach.

The urge for quick solutions

In a rapidly changing business environment, companies often want to act quickly to solve problems and maintain a competitive edge. This can lead to the urge to use existing tools without thoroughly analyzing the problem. It may seem more efficient to jump to a solution right away, but this can result in suboptimal outcomes.

Belief in technology

Modern businesses heavily rely on technology to support their operations. Tools and software can improve efficiency and streamline processes. As a result, companies often tend to believe that technology is the solution to all their problems.

Lack of understanding

Sometimes, companies don't fully understand the problem. They may notice symptoms but not understand the underlying cause. Instead of thoroughly investigating the problem, they may try to remedy it by implementing a tool. However, this is akin to treating symptoms without understanding the underlying illness.

Competitive pressure and trends

In a competitive market, companies want to keep up with competitors and industry trends. If other companies appear to be successful using certain tools, there can be pressure to do the same, even if it's unclear whether those tools will solve the company's specific problem.

Why "the WHAT" is important

The above doesn't mean that tools and technologies aren't valuable. They can certainly help solve problems and improve efficiency. However, before reaching for a tool, it's crucial to first understand "the WHAT" – the specific problem or challenge you're facing. This includes identifying the nature of the problem, its causes and consequences, and setting the right priorities.

By understanding "the WHAT" first, you ensure that the tools and technologies you implement are genuinely targeted at solving the problem. It prevents valuable resources from being wasted on ineffective solutions.


While the temptation to immediately turn to tools and technologies is understandable, it's important to thoroughly understand the problem first. Tools are simply means to an end, and they must be focused on specific problems to be effective. So, before diving into a technological solution, take the time to understand "the WHAT" of your problem. It will help you be more goal-oriented and effective in addressing business challenges.

Ready to make rapid progress in solving business challenges and maximizing your company's efficiency?

Get in touch with Michel Stroom, an experienced professional at Fluent Advice, for an exclusive introductory conversation. Michel is ready to assist you in thoroughly analyzing 'the WHAT' of your business problems and to work with you in finding solutions that will elevate your organization to new heights.

e: [email protected] 
w: FluentAdvice.com

Share this article:

A simple guide to creative problem-solving
Innovating with First Principle Thinking