Navigating Business Challenges: The 'What' and 'How' of Problem Solving

In the dynamic world of business, challenges are inevitable. Whether you are a startup or a seasoned corporation, problems will arise that demand immediate attention and resolution. The key to overcoming these obstacles lies in understanding the importance of the "what" and the "how" of problem-solving. In this article, we will explore the crucial steps that can lead you towards effective solutions for your business problems.

1. Identify "the What" - Define the Problem

The first step in addressing any business challenge is to clearly define the problem. You cannot find a solution if you don't know what you are trying to solve. Take the time to analyze the situation, gather data, and identify the root cause of the issue. It's essential to ask questions like:

  • What specific problem are we facing?

  • How is it affecting our business?

  • What are the key factors contributing to this problem?

By answering these questions, you'll have a well-defined "what" that serves as the foundation for your problem-solving efforts.

2. Set Clear Objectives

Once you've identified the problem, the next step is to establish clear objectives. What do you want to achieve by solving this problem? Setting specific, measurable, achievable, relevant, and time-bound (SMART) objectives will help you stay focused and track your progress.

3. Gather Data and Information

To make informed decisions, you need data. Collect relevant data and information related to the problem at hand. This might involve market research, financial analysis, customer feedback, or internal performance metrics. The more data you have, the better equipped you'll be to devise effective solutions.

4. Brainstorm Potential Solutions

With a deep understanding of the problem and a set of clear objectives, it's time to brainstorm potential solutions. Encourage creativity and open communication within your team. Consider different approaches and weigh their pros and cons. Remember that brainstorming is a collaborative process, so involve key stakeholders who can provide valuable insights.

5. Evaluate and Prioritize Solutions

Not all solutions are created equal. After brainstorming, evaluate and prioritize the potential solutions based on their feasibility, impact on the problem, and alignment with your objectives. Consider short-term and long-term implications, costs, and potential risks associated with each solution.

6. Develop an Action Plan (the "How")

Once you've chosen the most viable solution, it's time to move from the "what" to the "how." Develop a detailed action plan that outlines the steps required to implement the solution. This plan should include:

  • Clear responsibilities and roles for team members.

  • A timeline with milestones and deadlines.

  • Required resources and budget considerations.

  • Key performance indicators (KPIs) to measure progress.

7. Execute the Plan

Execution is where the rubber meets the road. Put your action plan into motion, ensuring that everyone understands their roles and responsibilities. Monitor progress closely, and be prepared to make adjustments if necessary.

8. Continuously Assess and Adapt

Problem-solving doesn't end with the implementation of a solution. Continuously assess the effectiveness of your chosen approach. Gather feedback from team members and stakeholders, and be open to making adjustments based on new information or changing circumstances. Business environments are dynamic, so your solutions should be adaptable.

9. Learn from the Experience

Every problem-solving process is an opportunity for learning and growth. After the problem has been resolved, take the time to conduct a post-mortem analysis. What worked well? What could have been done differently? Document these insights to inform future decision-making processes.


Solving business problems involves a systematic approach that combines a clear understanding of the "what" with a well-executed "how." By defining problems, setting objectives, gathering data, brainstorming solutions, and following a structured action plan, you can tackle even the most complex challenges that come your way. Remember that effective problem-solving is an ongoing process, and continuous improvement is key to long-term success in the ever-changing world of business.

Ready to make rapid progress in solving business challenges and maximizing your company's efficiency?

Get in touch with Michel Stroom, an experienced professional at Fluent Advice, for an exclusive introductory conversation. Michel is ready to assist you in thoroughly analyzing 'the WHAT' of your business problems and to work with you in finding solutions that will elevate your organization to new heights.

e: [email protected] 

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